On May 22, a holiday of the Tatar headscarf was held at the Chamber of Commerce and Industry of the Republic of Tatarstan. The beauty festival was organized by the brand of Tatar scarves Tatarscarf in honor of its 5th anniversary.

Elena Gabdrakhmanova, founder of the TATARSCARF brand, told the Chamber of Commerce and Industry of the Republic of Tatarstan how, while still a teacher in 2016 and studying the topic of Tatar national clothing with students, she realized that there is a Tatar costume, but there is no Tatar national scarf as such. There was a desire to restore this gap. A long, painstaking work began. First exhibitions, competitions, online work, first store and finally the center of the Tatar scarf. Tatarscarf, the first brand of Tatar scarves, is now collaborating with other brands of Tatar scarves, with designers of national clothing, helping self-employed people and craftsmen sell their products, and doing charity work.
“At the Chamber of Commerce and Industry of the Republic of Tatarstan, we had a goal to demonstrate friendly brands in a national theme, showing how they can be friends with each other, it was a holiday for all fans and buyers of Tatarscarf. We are grateful to the Chamber of Commerce and Industry for their openness and hospitality; there is a special entrepreneurial energy here,” noted Elena Gabdrakhmanova.

Press center of the Chamber of Commerce

and Industry of the Republic of Tatarstan